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        Page Number: 124  | 
      
        If It Bleeds, It Leads  | 
      
        June 28th, 2005  | 
     
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     FOOTNOTES: 
     The
     phrase "If It Bleeds, It Leads" is a common one for the 
    United States news industry. Used in such diverse news media as 
    newspapers, radio, and television news, it has long ago ceased being 
    a joke, now it is a standard operating principle. Disasters make 
    careers, and for anyone in the news industry, there is nothing 
    better, more fine, or more desirable than the great misfortune of 
    others, be it war, famine, flood, or catastrophe. This is not to say 
    that newspeople are heartless, shallow, career-focused scum - there 
    are several people in the news industry who reflect upon, and are 
    deeply scarred by the things they are required to report upon. 
    Fortunately for these souls, exist the bars and liquor establishments 
    of the nation.   
    
    PASTEL
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